HSBC
HSBC Insurance Global Wealth Portfolio
HSBC's Global Wealth Portfolio opens up a world of investment opportunity through the use of a unit linked life insurance policy.
To communicate the effectiveness of the product an analogy was drawn between the Wealth Portfolio and the bespoke nature of custom tailoring. Images and design incorporated tailoring elements communicating the vision of the business with clarity.
HSBC Actuaries and Consultants Forecast Advantage
A brochure series selling group pensions services. The intelligence and skills in applied mathematics employed in the delivery of their services share parallels with the science of oceanography.
The final design solution included a white slipcase with a background UV pattern. Brochure covers featured high-gloss images of the ocean while the inside contrasted with a minimal corporate colour palette and oceanography diagrams to emphasize business parallels.
Created while working at HSBC (Xerox UK)